Two women from Kosovo buy majority stake in German company and are reshaping the services market in Europe

Drenice Lekaj and Tefta Visoka, two visionary women from Kosovo, have taken a major step towards international success by purchasing a majority stake in the German company LoyaltyEffect GmbH, headquartered in Munich and Hameln, Germany.

This strategic move marks an important moment for REACH XCEL Group's presence in the European services market and consolidates its position as one of the most innovative companies in the field of Customer Experience, Business Process Outsourcing (BPO), Call Center Services, Consulting and Innovations with Artificial Intelligence (AI).

In an ever-evolving market, where innovation and leadership define success, Drenice Lekaj and Tefta Visoka, co-owner and CEO of REACH XCEL Group, are proving that vision, dedication, and professionalism can build strong bridges to international markets.

They represent the modern model of female leadership – one that inspires, transforms, and creates new opportunities.

Under the brands REACH XCEL, REACH ICT and REACH TEQ, the group brings together expertise from different sectors:

– REACH XCEL and REACH ICT offer advanced solutions in the areas of services and technology,

- WHEREAS REACH TEQ develops and manufactures high-quality products for the construction industry.

Under their direction, REACH XCEL Group is not just a company – but a professional and technological development platform that connects German quality with global execution power, creating an ecosystem where innovation, efficiency and customer care come together perfectly.

With their energy and vision, Drenice Lekaj and Tefta Visoka is proving that success knows no boundaries – neither geographical nor gender.

They are inspiring a new generation of professionals in Kosovo and beyond, showing that with passion, dedication, and smart partnerships, any vision can become a reality.